Writing
Notes on making marketing work visible.
Mostly about portfolios, distribution and the awkward parts of building this in public. No growth-hacking listicles - if we haven't tested it or lived it, it doesn't go here.
Developers have GitHub. Designers have Behance. Marketers have a bullet point.
Marketing work isn't less impressive than engineering or design work. It's less legible - and that's a structural problem, not a talent one.
Polywork raised $40M and closed. Read.cv was beautiful and closed too.
The two closest products to the one we're building are both gone. Neither died of bad design - which is the uncomfortable part.
LinkedIn won't let your image link anywhere. Here's what actually works.
A native image post has no clickable path out of it. If your distribution plan depends on people seeing a graphic and finding you, this is your problem too.
New posts land every few weeks. There's no popup asking you to subscribe - if you want them by email, say so and we'll add you.