Writing
Notes on making marketing work visible.
How to build a marketing portfolio, quantify your results, and grow your career.
Notion, Webflow or a PDF: how marketers actually build portfolios
There's no default format for a marketing portfolio, so everyone improvises. Here is what each option is good at, where each one falls over, and why the tool is the easy half of the problem.
How to quantify marketing results when you don't own the data
The dashboard that proved your work belongs to a company you left. Here is how to capture results while you still can, reconstruct the ones you lost, and claim them honestly.
Developers have GitHub. Designers have Behance. Marketers have a bullet point.
Marketing work isn't less impressive than engineering or design work. It's less legible - and that's a structural problem, not a talent one.
Polywork raised $40M and closed. Read.cv was beautiful and closed too.
The two closest products to the one we're building are both gone. Neither died of bad design - which is the uncomfortable part.
New posts land every few weeks. There's no popup asking you to subscribe - if you want them by email, say so and we'll add you.